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The answer is yes. There aren’t many businesses that can survive without a web presence and there’s no reason not to have a website. A website can be a highly effective marketing tool that can be very cost-efficient.

10 Reasons Every Business Should Have A Quality Website

There are many things you can do with your website, here are 10 good starting points: 

1. Create a presence. Where can potential clients go to learn more? Your website can help establish your business as a going concern, communicate your brand and it can convey professionalism and extended to the 5 billion people online.

2. Help build trust. New clients might want to know about your business history, your expertise and your specialization. This is a great vehicle for people to learn more and attain that comfort level they seek.

3. Get listed on search engines. Build your website incorporating search engine optimization (SEO) techniques so that you can easily be found by people searching for relevant key words.

4. Point of Contact. Your website provides customers an easy way to contact with the mode they prefer and learn about your services.

5. Leverage social networks. Implement a social media strategy to reach a larger audience and to create more buzz. Social Media can drive people to your website.

6. Sell products. If your business lends itself to online sales, create a virtual store as an alternative or complement to a storefront or office location.

7. Share the latest news. Whenever there are new developments regarding your business, update your website. Sites that have fresh, relevant and timely information draw users back more often.

8. Blog. Keep your website fresh and keep drawing people in with regular Blog posts. Show your expertise, share insights and provide practical tips on topics relevant to your business or to your customers

9. Learn about customers. Learn about their needs, preferences, and interests. Establish and nurture two-way communication with prospects and clients. Reach a deeper bond and serve them better.

10. Customer convenience. Providing customers with multiple ways to interact with your business is almost mandatory these days.

Keep in mind, Reach is in the business of helping other small business, so feel free to give us a call for a no-obligation chat. Contact Now

The good news is that building a website yourself has never been easier. While being proficient in coding may have been required a few years ago, dozens of simple tools now exist that will allow you to build your own website without learning how to code.

It depends. You may want to ask yourself a few of these questions. 

Should I build my business website?

1. How complex does your website need to be? If all you need is a simple one-page website with an email address, phone number and maybe your business address, you can absolutely do that yourself. There are many website builders to get up and running quickly for as little as $15-55 a month. Now consider advanced functionality that you commonly see on businesses websites, like: E-commerce, appointment scheduling, complex forms, fancy design, etc… You may also consider hiring someone like Reach for $25-100 a month.

2. How much time do you have? Building your own for the first time can take anywhere from 5-50 hours depending on how tech savvy you are and your design desires. Having more time basically gives you two things. First, the ability to take it slow and build it yourself. The second factor is that even if you are going to pay someone like us, we can normally get it up and running in just a couple of days. 

3. How much do you want to spend? There’s a misconception that building a website is expensive. The fact is, it has never been cheaper or easier to get online with a website. That said, even if you plan to have an agency like Reach build your website, we can use templates as a base to get started. There are thousands of WordPress templates available to keep the price low. You might even find that a quote from Reach is very inexpensive. 

4. What is your appetite for learning? Do you like to learn new things or does the thought of computer code make you queasy? Truth is, learning to code, even a little bit, is a handy skill to have. If you’re at all curious, learning basic HTML and CSS is a fun side project, and creating a simple HTML website from scratch or messing around with smaller platforms like Ghost.

5. How critical is your website to your business? If your website is more for simple info and not going to generate leads, building it yourself is not as risky. If your website must be a finely-tuned conversion machine, you should hire someone. Amateurs often miss things like slow loading times, 404 errors, security issues, certificates and numerous other vulnerabilities that can impact the performance of your website.

6. How picky are you? If you are the kind of person who would be upset if things didn’t line up perfectly on the page; if the color was one shade off, images look off, or if the menu navigation isn’t as slick as you’d like, you should probably hire someone

So, what will it be then? Are you ready to build a website yourself? Or ready to give Reach a call for a quick chat? Please keep in mind, Reach is in the business to help you and will be more than honest helping you decide and moving your business forward.